Marketing Workbench

Available on a subscription basis, The Marketing Workbench makes your Marketing Database accessible and actionable. It is your command center for developing and deploying individual and ongoing automated marketing programs.

Your Marketing Workbench accesses your Marketing Database to provide you with:

• 360° View
• Action Oriented Analytics
• Marketing Segmentation
• Targeting
• Measurement

The Workbench will also integrate your Marketing Database with third-party marketing platform applications and ESP’s to build and manage campaigns, create lists, deploy programs, and access reports.

 

How it Works