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Mixing Brands, Mixing Customers

Last week there was a lot of discussion regarding Target and Neiman Marcus cross-marketing brand mixing, along with poor customer response. A discounter that has a splash of Luxury. Is this like Sweet ‘n Sour? Certainly an individual can, will and does shop at a Luxury Retailer like Neiman and then go off to Target, yet it is two different visits, with different needs. In my simple way, I look at this from my own behavior where I’ll go to the hardware store and then to the pharmacy. I’ve specific needs that are satisfied at the different destination. I’m not about to pick-up body cream and 2 dozen bolts at the same stop. Come on Target! Do your customers really want a $50 Neiman DVF (Diane Von Furstenberg) yoga mat when they visit your store? Maybe this could happen over time, but it looks to me that Target wants customers to jump in the deep end, and not many are diving in. I thought Target knew their customers better?