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Customer Portfolios' Blog
How To Reduce Your Unsubscribe Rate Among New Customers
By:Krista Steinkrauss on September 4, 2013An unbalanced value exchange is like getting a rotten and beaten up pear when you’ve given up two ripe juicy apples. It sucks when you’re at the lousy end of the deal. And that’s exactly how customers feel when they have given out their email addresses and then immediately afterwards are bombarded with emails encouraging […]
Capture Customer Information by Exchanging Value
By:Krista Steinkrauss on August 19, 2013It used to be called barter. Today, it’s a transaction. I can give you an apple for a pear in return. Or a $1 for a glass of lemonade. But the only reason this system works is because there is a perceived value attached to both ends of the exchange, and the values are matched. […]
Big Data is About Predictions. Period.
By:sgogolak on May 3, 2013Big Data is a term that many throw around out of context thanks to the likes of the marketing teams at EMC, SAP, IBM and other large companies with concise, three-letter acronyms. Big Data, fundamentally, is about predictions. Sure, you can use the term to talk about large data sets, unstructured data, multiple data sources, […]
We're Hiring! Account Manager – Boston, MA
By:sgogolak on March 11, 2013Account Manager – Boston, MA Customer Portfolios is a rapidly growing, multi-channel database marketing services provider located in Boston’s seaport district. Since 2001, CP has been building marketing databases, performing advanced data analysis and segmentation modeling, developing and packaging insight based on analysis and delivering strategic lifecycle marketing programs on behalf of its clients. To […]
Tracking Down Customers: Where's the Line?
By:drowles on February 14, 2013We all know by now that companies track our habits and try to gather as much data about us as a customer as they possibly can. Whether it’s your favorite online flash sale boutique asking for your mobile number to alert you about the next big sale or a fast-food brand encouraging you to follow […]
Mixing Brands, Mixing Customers
By:ngodfrey on January 23, 2013Last week there was a lot of discussion regarding Target and Neiman Marcus cross-marketing brand mixing, along with poor customer response. A discounter that has a splash of Luxury. Is this like Sweet ‘n Sour? Certainly an individual can, will and does shop at a Luxury Retailer like Neiman and then go off to Target, […]
Got Big Data?
By:ngodfrey on January 15, 2013What is it about catchy phrases that the leaders and pundits grab hold of and flog? Today it is Big Data! Do you have Big Data? Can you handle Big Data? You need Big Data to make it today. Before this, it was The Cloud with statements like “we operate in The Cloud”. Twenty years […]
Cookies, Cakes, Crafts, and…Criminals?: Pinterest is Being Used to Crowd Source Crime Fighting
By:jflynn on January 9, 2013I thought that the only thing I’d catch on Pinterest was a DIY craft fever but it turns out users of the site can actually catch criminals! According to NPR, a crime reporter in Pottstown, PA started a mugshot gallery of people on the run. The pinboard currently has 1,087 followers and […]
Hot and Bothered
By:ngodfrey on January 7, 2013Customer Portfolios is in the business of understanding customers. By knowing their behavior, purchases, channel, timing, price point, and their shopping behavior we can identify their segments, their needs and wants, and what they are most likely to buy next. This is not done to be creepy. Rather, it is to help our clients be […]
More Yardage: Musings on Ad Packaging for College Football
By:ngodfrey on January 2, 2013I keep reading about the challenges and woes of College Football. The mix of big money, big risk, with colleges that have reduced public funding jumping into bed with TV advertising (that’s cable and broadcast both making for a very crowded sleeping arrangement!) who are struggling to hold onto eyeballs and thereby their advertisers. […]