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Customer Portfolios' Blog
I'd like to make a point of distraction: Competing for Attention with So Many Different Channels
By:ngodfrey on December 22, 2012An interesting article in the WSJ had a great headline that made one read it: Here’s Why You Won’t Finish This Article. I did finish the article. The gist of it was that today the workplace has many, many distractions to keep an employee from getting their work done, from being productive and from being […]
Data, Straight Up! Real Time, Customer Focused, Digital Marketing at a Scotch Tasting Event
By:jflynn on December 21, 2012I recently attended a Scotch tasting event with friends, thinking that the most I would leave with was a potential new libation when what to my wondering eyes did appear? Some pretty exciting data gathering and marketing techniques that I hadn’t seen before. The analyst in me swooned. Photograph by Matt Wunderle via Flickr It […]
Unremarkable or Remarketable?
By:ngodfrey on December 20, 2012Remarketing refers to advertisers that track users who have visited their web sites so they can deliver “targeted” ads for their products as the user visits other web sites. The remarketing ad may actually include a specific product that was viewed on the site or placed in the e-commerce shopping cart. And remarketing may start […]
You Can’t Have This: Reverse Psychology Marketing
By:ngodfrey on December 19, 2012The Patagonia effort to take the high road, be responsible, be green, and tell people that they don’t need their jackets is great. This shows that there are no new tricks, just re-packaging. Patagonia places ad in paper saying “don’t buy” their jackets or products and what do the customers do…? They go and buy […]
Missing the Target: Fashion Forward or Catastrophic Collaborations?
By:drowles on December 18, 2012I’m sure by now everyone has heard the story of the teenage girl who didn’t tell her parents she was pregnant – Target told them for her. Of course Target didn’t mean to reveal her secret, they just looked at the things she was buying online and started sending the young lady targeted ads for […]
Adding Depth to Facebook Likes
By:jflynn on December 17, 2012The article “Facebook Has a Business Model Problem” was sent around the office email the other day and I was immediately struck by one quote in particular. “Facebook’s long-term problem is that it is trying to make money via advertising, even though Facebook simply isn’t a very good vehicle for advertising.” That’s funny, because I can […]
Spicy Gamification: Trojan's On-Site Promotion
By:ngodfrey on December 16, 2012By making something a little naughty you can sometimes create a lot of prospect interest and free PR. Recently Trojan had a promotion that was targeted at a local level that generated a lot of buzz on and off line. By giving away free vibrators they grabbed a tremendous amount of attention. Perhaps they did […]
Avoid Choice Overload
By:jflynn on December 15, 2012I love a good Ted talk and recently I’ve been watching a lot about happiness and choices and I’m seeing a pattern that applies to the marketing world and customer engagement. I was inspired to write this blog after watching Sheena Iyengar’s talk about How to Make Choosing Easier. The average person makes 70 choices […]
Paid Search Tax
By:ngodfrey on December 14, 2012During this season of Merry and Sharing, here is a thought I’d like to share… For every eCommerce business that is paying to acquire customers, a portion of that investment must be going to Google to pay for keywords and top positioning within search results. This makes sense to me. Also, it makes sense to […]
Our New Website
By:CPBlogger on October 17, 2012Hello CP Friends: We are excited to introduce our new website at customerportfolios.com. Along with a fresh new look, we’ve updated the content to include some new things we do, along with more current detail on our core services and capabilities. Creative Services is one of those new things, and we are proud to add […]