Marketing Database

Your marketing database is the heart of your marketing. We will design, build, and maintain a phenomenal, high-performance Marketing Database that incorporates data from all your customer touch points as well as behavioral information from social and mobile channels and closed-loop feedback from your outbound marketing programs.

As a matter of course, all data is subject to rigorous data hygiene, including merging, purging and de-duplication. The data is then analyzed and customers segmented according to their behavior patterns. The result is a virtual living resource of inherently actionable data designed to drive greater revenue by driving ever-more-effective marketing programs.

Relevant database schemas include: